Wednesday 17 February 2016

UNICEF Goodwill Ambassador David Beckham brings voices of children to the United Nations General Assembly




NEW YORK, 24 September 2015 – A unique installation that brings the voices of children and young people to the heart of the United Nations General Assembly is unveiled today by UNICEF Goodwill Ambassador David Beckham, United Nations Secretary-General Ban Ki-moon, UNICEF Executive Director Anthony Lake, and two young people from UNICEF Voices of Youth initiative.

As the UN prepares to adopt the Sustainable Development Goals, the Assembly of Youth, a digital installation created for UNICEF by Google, harnesses mobile technology and social media to deliver personal messages from children and young people across the globe directly to world leaders. The messages highlight the challenges they face in their homes and communities - including extreme poverty, inequality, violence, deadly disease and conflict – and express their hopes for the future.

At the unveiling, David Beckham urged world leaders to listen to these messages – and to take action - to transform the lives of millions of children by putting the most disadvantaged children and young people at the centre of all decisions and investments in the new 15-year development agenda.

“It breaks my heart to see the struggles that children and young people across the world face every day,” said Beckham. “I’ve met children and mothers in South Africa living with HIV, I’ve met children living in the aftermath of Typhoon Haiyan in the Philippines, and I’ve met children who have experienced violence in Cambodia.  Whatever challenges they face, they all share the same hope for a better future –  – and we have an opportunity this year – with the world focused on the new global goals – to make that hope real for millions of children.” 

“I want a world where children can grow up safe from war, violence, poverty and preventable disease – a world where every child has a fair chance. I hope everyone will join me in asking world leaders to put children, especially the most disadvantaged, at the heart of the new global goals.”

Earlier this year, Beckham marked his 10th year as a UNICEF Goodwill Ambassador with the launch of 7: The David Beckham UNICEF Fund to use his powerful voice, influence and connections to raise vital funds, fight inequality, and rally for lasting positive change for the world’s most vulnerable children. The Assembly of Youth is the latest initiative from UNICEF and David Beckham that brings the voices of children and young people to a global audience with the aim of inspiring action.  

“The Sustainable Development Goals speak to all people in all countries, especially children,” said United Nations Secretary-General Ban Ki-moon.  “The voices of young people helped forge the bold new 2030 agenda. Now the world must do more to involve young people in achieving the goals and building a world of peace, prosperity and justice for all on a healthy planet.”

Despite the progress made toward realizing the Millennium Development Goals, millions of children are still left behind.  Nearly 6 million children under the age of five still die every year from mostly preventable causes.  More than 120 million children and adolescents are still not in school and many millions more are not receiving a quality education. The Sustainable Development Goals present a critical opportunity to extend progress to every child, but only if the world makes reaching the most disadvantaged and vulnerable children a policy and political priority.

“Unless we invest in the most disadvantaged children from the earliest years, we will continue to see in the next generation the same poverty and inequalities that divide and destabilize our world today – and rob us of the potential of so many young people,” said UNICEF Executive Director Anthony Lake.  “To realize tomorrow’s goals, we need to listen to children and young people today – for who knows better than children and young people themselves what their needs are?  And we must do more than hear these voices, we must heed them.”

Data displayed in the installation is drawn from U-Report, a free SMS-based system that allows young people to speak out on the issues they face and what is happening in their communities. Data is also derived from outreach to children and young people across UNICEF social media channels.

Share your views and hopes for children across the world at, and your voice will be added to the installation, to remind world leaders that children must be at the heart of the new global agenda.

About Voices of Youth   

Set up by UNICEF, Voices of Youth is a global community of youth bloggers from all over the world which gives young people the opportunity to learn about development issues and to express their opinions.   

Voices of Youth seeks to create a space that will help young people develop into active global citizens equipped to communicate and collaborate effectively to make a positive difference in their countries and communities.

About U-Report   

U-Report is a groundbreaking text-message based innovation, set up by UNICEF, that amplifies the voices and views of young people in developing countries.  

U-Reporters can share their opinions on everything from the job skills they want to the best way to tackle epidemics.  This information is instantly mapped and analyzed, yielding vital information and real-time insights about how young people see their world and what they think is most important.  In turn, these aggregated views are used by development partners in their advocacy with governments and also shared directly with elected leaders. 

About UNICEF   

UNICEF promotes the rights and wellbeing of every child, in everything we do.  Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

David Beckham’s Old Trafford return a chance to remember how good he was

The former Manchester United midfielder is pitching in to help organise a Unicef charity match but while not in quite the same league as Cristiano Ronaldo or Lionel Messi, he deserves more credit than he generally receives

David Beckham, you may have heard, is back at Old Trafford on Saturday afternoon, appearing in a Unicef charity match he helped to organise. Naturally all tickets have been sold, even though you could not have told Aston Villa or Manchester United fans from recent seasons that late-edition Robert Pires or Michael Owen were a treat to watch, but Beckham is good at this sort of thing.

Beckham, it must be admitted, is pretty good at most things. He might even be better in his present role as charity ambassador, clotheshorse, globetrotter and all-round good egg than he ever was at football but in all probability not. Even at this short distance from his retirement two years ago there is a danger of forgetting just how good Beckham was at football.



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Strip away all the distractions, of which there were many, and the petty envy and mistrust, of which there was a surprising amount, and you are unquestionably left with one of the greatest of English post-war careers. Granted, Beckham did not win a World Cup, did not even come particularly close, and to that extent his place in the England and Old Trafford pantheon will always be secondary to Sir Bobby Charlton and others.

Yet if it is the misfortune of present generations of English footballers to be constantly and thanklessly compared to the Boys of ’66, Beckham has done more than most to compile an overall list of achievements worth weighing in the balance. He overtook Charlton’s England appearance record, for a start, and with 115 games for his country remains the nation’s most capped outfield player. Charlton won three league titles with United; Beckham managed six, then took himself off to play with distinction for Real Madrid and win the Spanish league in his final season.

Those are just the bare bones of the story. Not only is it difficult comparing players of wildly different generations and backgrounds, the distinction between a one-club player and someone who tested himself in more than a single country and culture is an added complication. As is the undeniable fact that Beckham played in a more consistently successful United side than even some of his most illustrious predecessors. Does that make his achievements greater or smaller?

If, as seems inevitable, Old Trafford orders a Class of ’92 statue at some point to stand alongside the famous trio of Best, Law and Charlton, the statistical comparison would be interesting, to say the least. The present statue, honouring the three household names from United’s 60s rise to become the first English winners of the European Cup (even if they did end up falling out with each other) boasts a total of seven league titles between the threesome.

Beckham has six on his own, plus one in Spain, and the Champions League medal collected as part of the 1999 treble. Gary Neville has two Champions League medals and eight English league titles. Paul Scholes can raise that by three more league titles, Ryan Giggs can go two further still. Were United to build a statue to Giggs, Scholes, Neville and Roy Keane, they would be honouring a quartet with a preposterous 39 league titles between them, not to mention FA Cups and European prizes. But while that foursome might be United’s most decorated, the plinth would not be complete without the presence of Beckham, arguably the most famous of the lot, and certainly the face of the Class of ’92 when they were still making their names on the pitch and proving Alan Hansen wrong about not being able to win anything with kids.

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The Match of the Day pundit made that understandable, though now infamous, comment just over 20 years ago, when United lost 3-1 to Aston Villa on the opening day of the 1995-96 season. Beckham had made his league debut a few months earlier, and by the end of his first full season United’s unjustly maligned kids had won a second double.

While Terry Venables resisted calling him up during Euro 96, Glenn Hoddle awarded him a cap at the earliest opportunity on taking over as England manager. By the time Beckham played in Moldova in September 1996 he was already famous, courtesy of opening the season – one year on from the defeat by Villa – with an outrageous goal from the halfway line against Wimbledon. Taking a pass from Brian McClair, Beckham spotted Neil Sullivan off his line and had the confidence and technique to put the ball in the right spot from 50 yards out. He has since described it as his best goal but said the biggest thrill of all was receiving congratulations from an admiring Eric Cantona.

If it was now beginning to be realised that there was something out of the ordinary about this good-looking boy with the floppy hair and winning smile, it was confirmed a couple of years later when he took part in the first of his three World Cups. Early in the tournament in France, Beckham was not having the easiest of times. Hoddle appeared to have doubts about his concentration, and had left him out of the first two games.

Back home, opposing fans had begun to single him out for abuse on account of his relationship with Victoria Adams and perceived showbiz lifestyle, a largely unfair prejudice that would dog even his England career for the next couple of years. Then, when he should probably have been keeping his head down and working hard, Beckham was photographed on a night out with his girlfriend in Nice. Staying at Elton John’s villa, as you do. And wearing a sarong, as footballers generally don’t.

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There was considerable front-page interest, as might be imagined, though when Beckham met up with back-page writers his concentration did not appear to have been adversely affected. Beginning by politely but firmly admonishing one journalist for misrepresenting him in a previous article, Beckham explained he had only ever wanted to be a footballer and was now living the life of his dreams. He was not about to let distractions from either the terraces or the media deflect him from his purpose, which was simply to fully explore his potential. “I can put up with any amount of stick from supporters,” he said. “I don’t necessarily like it, but I don’t let it affect me. I am the one who is being paid to play, after all. The people shouting at me have paid to come in and watch.”

That is not exactly an exclusive or even an original sentiment. Just about every professional footballer uses a form of that mantra as an aid to concentration and insulation against the more primitive terrace taunts. But Beckham did not merely trot out the line. He held his audience’s eye and argued his position articulately and reasonably. More than anything his self-assuredness was impressive and from that day on nothing he has done has come as a surprise to certain observers.


David Beckham kisses the Premiership trophy at Old Trafford after Manchester United claimed glory in May 2001. Photograph: Phil Noble/PA

He did rather let himself down with the petulant flick at Diego Simeone that helped bring one of England’s most promising World Cup campaign of recent years to an early close, though he could hardly have expected the referee to join his opponent in massively overreacting to the situation. He more than compensated for that lapse with the late free-kick against Greece that booked a passage to the next World Cup in Japan, completing a standout performance on home ground at Old Trafford that finally convinced the last of his England doubters. By that point he was England captain, Sven-Goran Eriksson having become convinced of his merits in next to no time. It wasn’t just that Beckham had the sweetest right foot in the country and the energy to get up and down the right wing all day, there was a winner’s attitude as well, a perfectionism and pride that rubbed off on the rest of the dressing room.

“His work ethic was fantastic,” Eriksson said. “He had fantastic stamina and a great right foot but he was also a super-professional football player, always trying to do his best for the team.”

Sir Alex Ferguson had other leaders available as captains of Manchester United, but saw the same professional qualities as Eriksson in Beckham. “He was extraordinary,” the former United manager says in his latest book. “When he first came to us he would train morning and afternoon then show up in the evening to join in with the schoolboys. At the start of each season we used to give all the players a bleep test to get a sense of their aerobic fitness, and Beckham was always off the scale. Cristiano Ronaldo was the same. He had this desire to become the greatest player in the world and was determined to do so. True winners are relentless. The very best players compete against themselves to become as good as they can be. They have to be dragged off the training ground.”

The eventual bust-up between Ferguson and Beckham, and the latter’s subsequent recasting of himself in Spain, the US, Italy and France, are mere details to an overarching theme. At any given stage in what by any standards was a remarkable career, Beckham knew where he wanted to go and had a shrewd idea of how to get there.


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He did not do it all by himself – there was considerable assistance from Eric Harrison and other United youth coaches along the way and even a short loan spell at Preston North End played its part – but from the moment Beckham became a first-team regular he appeared fully armed and fully formed. There was no visible learning curve; here was someone who could play from the start and would spend the next 10 years or so simply getting better.

Complaining that he never won a World Cup is like holding the same grudge against Ronaldo or Lionel Messi. That is not to suggest Beckham deserves quite the same billing as that magical pair – he was always more grafter than genius – though he does deserve a lot more credit than he generally receives. For someone who only ever wanted to be a professional footballer he achieved his goal and plenty more in considerable style, and managed to remain modest about it.

Ronaldo, to judge from his faintly disturbing new vanity project, would like to be remembered as something between best in the world and God’s gift to the beautiful game. Beckham does not mind if posterity judges him solely on perspiration. “I hope people remember me as a hardworking footballer,” he said recently. “Someone who gave everything he had every time he stepped on to the pitch.”